About Us
A modern clothing brand with a mission to preserve Balkan culture among the diaspora worldwide.
MEET THE FOUNDER
Connecting the Balkan diaspora one t-shirt at a time.
As someone who constantly craves foamy cappuccinos, pastel-colored sunsets, and the glimmering waters of the Adriatic, I guess you could say I’ve always had an undeniable love affair with the Balkans. While I was born and raised in Atlanta, Georgia, my family is from Stolac, Bosnia and Hercegovina. Ever since 2001, I’ve spent most of my summers in the Balkans.
Four years ago, I sought to create a clothing brand that pays tribute to the nostalgic feeling of being back home. Our Coordinates Collection features over 100 cities across the Balkans and includes a variety of beautiful, simplistic pieces that will have you wearing your heart on your sleeve (quite literally) year-round.
Whether you’re sitting at the airport gate during a layover or casually strolling through the supermarket, I hope you feel a sense of pride whenever you’re wearing our clothes. Even when we are thousands of miles away, I believe in the magic that comes with having a little piece of home wherever we go.
Much love, Emina
EST. 2018
Our Core Values
Community
We strive to become the eternal thread that cultivates powerful connections within the Balkan diasporic communities all over the world.
Inclusivity
We acknowledge the importance of inclusivity by ensuring that all Balkan nationalities are represented throughout our store and social media presence.
Adventure
We design high-quality items that are meant to have a permanent spot in your suitcase for every single trip.
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